Computing Intent: WTP Regression Model

1,820 commercial opportunities | Engagement-to-WTP prediction
R² = 0.850
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Segments
Regression Coefficients
VariableCoeff
Intercept0.042
Engagement Score0.0087
Segment: Enterprise+0.112
Segment: Mid-Market+0.054
Segment: Strategic+0.168
Repeat Client+0.073
Engagement x Repeat+0.0021
Model Summary
R-squared0.850
Adj. R-squared0.849
F-statistic1,468.2
p-value< 0.001
Observations1,820
Std. Error0.058
Segment Breakdown
Enterprise32% (n=583)
Mid-Market28% (n=510)
SMB24% (n=437)
Strategic16% (n=290)
Repeat-Client Premium
Crossover effect detected: repeat clients show +14.2% WTP premium at engagement >65